Solutions // Agency Benchmarking

Check the health of your agency before it shows up in the valuation.

A focused read on the risk factors that move your agency's value, so you can plan, fix small problems early, and walk into your next valuation already knowing the score.

Book a Health Check
Lighter than a full valuation. Same vital signs. Built for the years in between.
THE IDEA

Think of it as a physical for your agency.

You would not wait until something hurts to see a doctor. Your agency works the same way. A Fair Market Valuation is the full workup you get when something big is happening. A Health Check is the regular visit that keeps you ahead of it.

WHERE IT FITS

Built for the years between
valuations.

Fair Market Valuation

The full workup

The comprehensive picture you commission when the stakes are high: selling, perpetuating, bringing on a partner, or settling a dispute. Deep, defensible, and built to stand up to scrutiny.
Agency Health Check

The annual check-up

A lighter read on the same vital signs, run on a regular cadence. You see how your value is trending, catch the small things while they are still small, and know exactly where to focus before the next full valuation.
WHERE IT FITS

Built for the years between
valuations.

The comprehensive picture you commission when the stakes are high: selling, perpetuating, bringing on a partner, or settling a dispute. Deep, defensible, and built to stand up to scrutiny.

Book Stability

How sticky your clients are, and whether the revenue you keep is the revenue that holds value.

Growth & new business

Whether you are growing under your own power or riding rate, and how predictable that growth looks to a buyer.

Profitability & expenses

Your real margin once owner pay and one-offs are normalized, and where spending is quietly eroding it.

Carrier & revenue concentration

How exposed you are if one carrier, one client, or one revenue source goes away, including contingency income.

Transferability & owner dependency

How much of the agency runs through you, and what that does to the price when it is time to step back.

Producer mix & compensation

Whether your pay structure is building value or capping it, and how dependent you are on any single producer.
Go Deeper

Compare to the industry. Or to
agencies closer to home.

Industry benchmark

The whole field

We read your vital signs against national industry ranges, so you can see where you land on the low, average, and high end across every factor that drives value.
Custom group benchmark

Closer to home

We build a benchmark from a defined group of agencies, so you compare against peers of similar size, mix, or market. You see where you lead, where you lag, and what the strongest agencies in your group are doing differently.
Group benchmarking works well for agency networks, clusters, and mastermind groups that want to measure performance together and hold each other accountable. Ask us how to set one up for your group.

How it works

Computer and heands
We will spend time discussing your specific needs. Whether it's a particular concern you're looking to address or you simply want to get your house in order, we'll help outline the best course of action. You'll receive a personalized proposal tailored to your goals using our proven methods to achieve them effectively.
Hands typing on a laptop keyboard in a teal-tinted professional setting"
Or more context-specific for your business
A member of our team will guide you step by step through gathering the necessary information for the service and assist in troubleshooting any challenges in locating it within your systems. We will then review the submitted data and seek additional clarification as needed to ensure an accurate and thorough analysis. All data is stored securely.
Computer monitor displaying financial spreadsheet data with decorative flowers in foreground, shown with teal overlay
Using industry standards and proven methodologies, our team will perform a detailed analysis to deliver actionable insights. Depending on the service, this may include financial trends, market benchmarking, valuation calculations, or growth potential assessments.
Business handshake representing partnership and trust in insurance agency consulting services
You will receive a comprehensive report detailing our findings. Our team will schedule a call to review key sections, gather any additional quantitative context, and ensure you fully understand the insights and recommendations. This step allows for discussion of any factors that might impact the results of the analysis.
Stacks of coins next to a glass jar with teal overlay, representing financial growth and savings
After incorporating notes from our review meeting into the final report, we will provide additional documentation or support as needed. This ensures you are fully prepared to use the analysis and recommendations for your intended purpose, whether it’s strategic planning, operational improvements, or another goal.

"This team has provided us amazing feedback, including great steps to move forward and continue to be successful."

Ashley Mastowski - Benchmarking

Ashley Mastowski
First Choice Insurance Group

"Thanks to them, we now have a comprehensive understanding of our agency's value and can confidently make strategic decisions."

Darren Vermost  - Benchmarking

Darren Vermost
Vermost Insurance

"An absolute game-changer for insurance agencies looking to navigate their business by better using financial data.".

Charles McDade  - Benchmarking

Charles McDade
McDade Insurance Brokerage Group, LLC

Turn Comparisons Into Competitive Advantage

Our benchmarking shows you exactly where you lead, where you lag, and how to close the gap.
Benchmark My Agency

Industry Insights & Expert Content

Explore proven strategies, risk analysis, and valuation insights through our curated articles and expert podcast discussions.

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