Different Types of Insurance Agency Valuations Explained

What’s the difference between a fair market valuation and a book of business valuation, and which does your insurance agency need?

In this Business Refocused coffee chat, Carey Wallace and Lindsay Sexton explain how agency size, operating expenses, and risk factors influence the valuation process. They discuss when revenue multiples or EBITDA multiples apply, why a valuation can differ from a buyer’s offer, and how staffing, carrier relationships, and shared expenses affect acquisition pricing.

Whether you’re buying an insurance book of business, preparing to sell your agency, or curious about what it’s worth, this conversation will help you understand what goes into the numbers and why the right buyer matters.