Solutions // Fair Market Valuation

Understand the Value of Your Insurance Agency

Gain clarity and confidence in understanding your agency’s worth, no matter your revenue size.

Four professional headshot photos of AgencyFocus team members - two men and two women in business attire, smiling at the camera

130+ 5 Star Reviews

436+ 
Valuations Completed

Understand Your Value & Reasoning Behind It

Know where your weaknesses are and how to improve them

Missed Opportunities to Grow or Sell at the Right Time

Internal disagreements during buy-ins, partnerships, or transitions

Outside perspective on your business

Reveal blind spots that internal assessments miss

How it works

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We will schedule a call to discuss your purpose for seeking a valuation, whether you are transitioning ownership of your agency or planning strategically. We will get to know you and your goals, then send you a proposal tailored to our valuation methods and your agency’s revenue.
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Or more context-specific for your business
A member of our team will guide you step by step through the necessary information and assist in troubleshooting any challenges in locating it within your systems. Our team will review the submitted agency information and seek additional clarification as needed to ensure the book of business is accurately evaluated. All data is stored securely.
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Once your data is complete, our team will analyze it using industry standards and proven methodologies to determine an accurate and detailed valuation of your agency’s market value. For agencies under $400K in revenue, we apply a revenue multiple, while agencies exceeding $400K are assessed using a comprehensive EBITDA-based methodology to evaluate profitability and market value.
Business handshake representing partnership and trust in insurance agency consulting services
You will receive a comprehensive Fair Market Valuation report. Our team will schedule a call to review key sections, including revenue analysis, expense breakdown, and future growth potential. This ensures you fully understand the findings and allows for discussion of any additional factors that might impact the valuation.
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With any notes from our review meeting incorporated, we will provide additional documentation or support as needed. This ensures you are fully prepared to use the valuation for your intended purpose, whether it’s ownership transition, strategic planning, or another goal.

"I'm so grateful for her expertise in data and how to leverage it to improve our agency operations. Carey also helped us work through our transition and planning for the next generation of leaders."

Patrick Oneill - Valuation

Patrick O’Neill
O'Neill Insurance

"Their passion and commitment to helping agencies grow is evident with her intentionality and positivity in every interaction. The expertise from this team will help steer any organization in the right direction."

Patrick McClure - Valuation

Patrick McClure  
Impact Performance Team

"I felt they cared professionally and personally that I understood the methodology and processes used.  This certainly brought a feeling of trust and that made all the difference for me."

Roger Luttrell - Valuation

Roger Luttrell
Benton Luttrell