Podcast

Why to Use a Broker for Your Sale w/ Legacy Advisors

34:59

In this episode of Business Refocused, Carey and Lindsay sit down with Mike Almberg and Max Olson of Legacy Advisors to discuss what agency owners should know before selling their business and why preparation matters long before a deal is on the table.

The conversation explores agency valuations, buyer selection, market trends, and the importance of creating a competitive process. Mike and Max explain why selling an agency is about more than maximizing price. It's about finding the right partner, understanding your options, and making a decision you can feel confident about long after the deal closes.

They also share insights on today's M&A market, including how buyers are evaluating commercial lines versus personal lines agencies, what drives agency value, and why understanding your financial levers can dramatically impact future outcomes.

Key takeaways include:

  • Why every agency owner should understand their agency's value before they plan to sell
  • The importance of running a competitive process when evaluating buyers
  • How buyer preferences are shifting in today's market
  • What drives agency valuation and long-term enterprise value
  • Why the right cultural fit matters as much as the purchase price
  • How strategic planning can create more options and better outcomes